Okay, if you aren't subscribed to Entertainment Weekly, go out and find a current issue (by current, I mean the one dated March 4, 2005). Don't worry. I'll wait.
Now, turn to the back page and read Mr. Stephen King's essay on prescription drug ads. I have to say, my hat is off to Mr. King. My rant about prescription drugs only factored in the economic aspects of these ludicrous ads. Mr. King brings up a much more important point: the health factor.
Mr. King cites the fact that drugs like Vioxx are causing heart attacks, something that probably should have been tested and researched before the drug companies went on a mad spending spree in TV land (not to be confused with the Nickolodeon spin-off channel). I can picture what the executive boardroom must have been like:
EXEC #1 -- So, are we ready to start up a new ad campaign for our latest product?
EXEC #2 -- Oh yeah. We secured the rights to a Beatles song and found a bunch of models who don't actually use our product to swear that it changed their lives.
EXEC #3 -- But what about these results that came in from our testing facility? Shouldn't we make sure this product is as safe as possible before we start to mass market it?
At this point, I suspect the other two execs stared at their colleague in stunned silence while the CEO of the drug company fantasized about reenacting the Al Capone baseball bat scene from The Untouchables.
Okay, so maybe I have an overactive imagination, but enough is enough! Have you written your representative yet? These drug companies are clearly out of control, especially if people are dying from drugs that they're trying to shove down our throats.
In a related matter, I did hear from my representative, the honorable Gil Gutknecht. I suspect that Mr. Gutknecht didn't even read my letter. He claims to have, but he....
Well, wait, I'll just post the letter here on the blog and let you judge for yourselves.
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